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We encourage this functionality of our system and service. In fact, we have a client that recently sent a direct mail piece to everyone in their database. To ensure that the mailing addresses were correct and to eliminate any wasted printing or postage expenses, they sent out an email campaign asking each member to update their mailing addresses. The client mailed out over 10,000 direct mail pieces to those guests that responded to their email and not a single piece of mail was returned as "undeliverable." In additional the results of the direct mail campaign exceeded their expectation and their sales increased significantly, and as a result their sales |
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